Exclusive: Aviant Redz - "Boudit Ambitions"

This track was difficult to listen to. Then I remembered that, often times, the most beautiful art expresses some of the ugliest truths. "Boudit Ambitions" is a dark tale of a girl who is sexually promiscuous for the sake of financial gain. While the approach is explicit, it's fitting and timely. While objectifying women is nothing new, it is further perpetuated in this age of reality TV. Many young women are objectifying themselves to meet the TVs standard of celebrity and sexy.

What made the track so difficult to digest was the fact that South Floridian artist Aviant Redz is just 16 years old. This is the cold reality that our young people live in today. So while the content is shocking, Aviant's awareness is impressive. He has strong ability and vision.

I first told you to look out for him back in February. Now I'm telling you that this young man is a true artist. I hope he has the right team around him to get him to the next level.

Check the stream below and remember where you heard it first...

Redz - "Joy" Music Video

Broward County, FL. Fort Lauderdale to be more specific. I lived there from ages 8 through 15. At 15, after having seen enough peers shot, fighting in the streets and trying drugs, I decided that I needed to get away or fall victim to my environment. I refused to become a statistic.

Fast forward through a whole lot back story and here I am today looking back to that time and place and saying, "I did well."

I bring that information up because that's what drew me into this record from young BC artist Redz. He was clear, concise and eloquent. Very impressive for just 16 years old and promoting for himself.

"Joy" is an examination of dreams vs. reality. Redz says, "The first verse is me enlarging my own ego only to bring myself down to the reality of my music career within the second verse." It's very well done. Redz shows that he's serious with a pen with lines like, "I got that number 3 flow/I give these niggas Heat stroke/and that's Dwyane Wade" and "So far away from home/So close to alone/Local niggas hit me up/Producers blowin' up my phone/But I'm in the same position/Niggas got the same wishes/But all our dreams are different/and so are the means to get it."

This young man is on to something! I'll definitely be checking for him and I think you should too. Get into the video below and support him further by downloading his mixtape "Pride and Joy" from DatPiff.