The Fitted Gallery 1yr Anniversary Party

Think about the significance of this...

A small boutique storefront that specializes in fitted baseball caps, owned by young Black professionals, has willed it's way through the toughest economy America has seen since the '30s.  I won't get into economics or statistics but this much is clear; This means that the quality of product and quality of execution greatly improves a business's chances for success, regardless of economic climate.  The Fitted Gallery understands this and applies it to their boutique.

In celebration of their first full year of business, the team at The Fitted Gallery called on King magazines "Web Girl of the Year" Milani Rose and DJ Bedtyme 357 (DJ for Remy Ma) to join in on the festivities.

Milani Rose

DJ Bedtyme 357

Joint owners and brothers Phil and Broadway played host to friends, family, customers and fans of Milani Rose that came to the shop.  Guests were given a free Bedtyme 357 mixtape, hosted by Milani Rose and Ms. Rose signed photos and posed for pictures.  A few lucky visitors received free fitted caps courtesy of sponsor Mitchell & Ness.

Phil (l.) and Broadway (r.)

Ms. Rose was also promoting a book she wrote for entitled 'Souls of my Young Sisters'.  The book showcases the personal stories of 60 women.  Ms. Rose, a "Jill" of all trades, most known for her modeling, is also a writer, public speaker and recording artist...and that's just the short list.

It was a great time out and it's always a pleasure to see friends reaching for their dreams and making it.  Congratulations to The Fitted Gallery staff!  Here's to many more years of success.

Here are a few more shots from the evening.  Of course, hop over to my Flickr to see more.

New Era Iron Man 2 Caps Launch Party

The flagship New York New Era store held a launch party for the new Iron Man 2 caps. The caps incorporate heroes Iron Man and War Machine. As the event was supported by Crunch and Red Bull, both companies provided freebies for attendees. Crunch gave free 5 day passes to their gyms and Red Bull gave free cans of sugar free and Cola Red Bull.

DJ Jonesy kept the music playing while customers clamored over the Iron Man 2 hats, played NBA Live in the rear of the store and browsed the general selection.

I grabbed the newly unveiled "secret" War Machine fitted cap for my son.  This hat is exclusive to this store and limited production.  It was not advertised with the other 5 caps and I was quite surprised to see it at the store.  It's a really clean design and the center of the hand glows in the dark.  Very nice touch.

After the sales of the new caps slowed, the store held a raffle for some promotional Iron Man 2 goods.  There were movie posters, a few copies of the AC/DC Iron Man 2 CD/DVD and one lucky customer one 2 free early screening passes for the film. 

It was very timely and organized event.  I was very happy to be there shooting and I love the items that I got for my son.  He scored a poster and CD/DVD combo plus a hat from Mom & Dad.  Lucky kid.

The Fitted Gallery - Best in Westchester

A lot of heads aren't up on what goes on in Westchester county.  Be well aware:

New Rochelle, Mount Vernon and Yonkers go HARD!

The good folks at The Fitted Gallery in New Roc are the ambassadors of street fashion in Westchester.  When people think urban boutiques, they usually think of SOHO.  We get it in further north, too!  This boutique is exposing the Westchester community to brands like Mighty Healthy, Mishka, Fully Laced, etc. and doing it with incredible style and flare.

I dropped by today to take some photos of the spot and showcase some of their best fitted caps.  If you're up in the 914 area, you MUST come check them out.  I'll be working with them in the future on some dope events so keep it locked right here for updates on the happenings.

 

 

 

 

 

 

 

 

 

 

 

 

The Fitted Gallery

357-A North Ave.

New Rochelle, NY 10801

(914) 355-4926