Monday, January 30, 2012

Rugz D. Bewler - "By Any Means Necessary" Music Video/Album

If you been keeping your ear pointed towards the DD172 movement, then you know at least a little bit about Rugz D. Bewler. I'm just getting hip to his music and the album is for sure one of those download, burn and throw in the whip immediately joints.

'By Any Means Necessary' is by far one of the most complete independent projects I've ever heard. Clearly conceptual from start to finish is how I like an album to sound and Rugz executed perfectly. I feel like this is what an Isaac Hayes record would have sounded like if he were a rapper. It's sharp on soul samples, heavy on the beats and bass and I'm going to dare say revolutionary rappin'.

It is crystal clear that Rugz D. Bewler is up to more than "Divas & Doobies" and the sequential follow-up "Red Bull & Guinness/The Hangover." Super dope tracks but clearly of the, I'm-not-all-serious-all-the-time variety. The rest of 'By Any Means Necessary' is about rappin' ass rappin' and progression. Is he hinting at the idea that he's the next Malcolm X? Absolute not. What he he is saying is that he's Harlem's next big deal. He's saying I have something you need to hear. He's saying he's going to achieve. I agree wholeheartedly with all of that.

With a double feature I bring you the music video for the title track as well as the entire project for download. The video, directed by Anthony Sylvester, is a fantastic visual. I absolutely love the transitions, warmth in color in juxtaposition to the obviously cold temperature and location scouting. Check the video and hit the download link below that.

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