The flagship New York New Era store held a launch party for the new Iron Man 2 caps. The caps incorporate heroes Iron Man and War Machine. As the event was supported by Crunch and Red Bull, both companies provided freebies for attendees. Crunch gave free 5 day passes to their gyms and Red Bull gave free cans of sugar free and Cola Red Bull.
DJ Jonesy kept the music playing while customers clamored over the Iron Man 2 hats, played NBA Live in the rear of the store and browsed the general selection.
I grabbed the newly unveiled "secret" War Machine fitted cap for my son. This hat is exclusive to this store and limited production. It was not advertised with the other 5 caps and I was quite surprised to see it at the store. It's a really clean design and the center of the hand glows in the dark. Very nice touch.
After the sales of the new caps slowed, the store held a raffle for some promotional Iron Man 2 goods. There were movie posters, a few copies of the AC/DC Iron Man 2 CD/DVD and one lucky customer one 2 free early screening passes for the film.
It was very timely and organized event. I was very happy to be there shooting and I love the items that I got for my son. He scored a poster and CD/DVD combo plus a hat from Mom & Dad. Lucky kid.
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