Friday, October 7, 2011

Extra - "New York, New York" Music Video


About a month ago I happened to be on the set of the first shoot for this video. We had a great location by the water in Brooklyn and perfect weather. After a few edits, 3 weeks and lots of frustration the project and director were canned.

Extra is the debut artist of Pivot Records; a new indy label headed by radio host Xxxotic Mami. To establish a label is obviously no easy task and all of the right pieces must be in place to be successful. Launching your first artist with a lame video and/or song is a surefire way to bury yourself before you start.

Pivot Records then connected with director B-Radical. The result is this new video for Extra's debut single, "New York, New York." Check it out and let me know what you think in the comments. Is Extra on his way?


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