Wednesday, March 13, 2013

Mistah F.A.B. - "This Is What's Cool?" Music Video

image via XXL

Social responsibility. A seemingly entirely lost idea in Rap music. The content is out there but online outlets, program directors and record labels don't give it any play. Instead we're constantly bombarded with sex, drugs and violence. A host of variations on the same exact theme. Every time. Without fail. Yet, for all of the repetitive garbage, people buy it. These labels spend millions promoting it and we give it all back to them plus some.

The art of Rap was replaced by the business of Rap. 

Mistah F.A.B. is a very interesting artist to me because he was a part of the problem and then made the conscious decision to become part of the solution. I couldn't tolerate the music that made him famous but I'm completely behind his new material. The Bay Area staple has pointed his lyricism to more socially responsible content in spite of knowing it won't spread the way his earlier music did. That's the mark of a real man, a God inspired soul and an exemplary father. 

In "This Is What's Cool?" he tackles the ridiculousness of the fascination with death and destruction in his hometown of Oakland (and every neighborhood like it.) It's an important message that used to have a much more prominent place in Hip-Hop. Rap music should uplift up more people than the very few who profit from selling sex, drugs and death. But "that's the type of shit niggas really think is cool..."

I'm 100% here for this effort, Mistah F.A.B. Thank you for doing what is just and exemplary for your children and others! 

Check out the video below and SUPPORT THIS MAN! The game needs it.

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